Tuesday, October 28, 2008

What an IDEA...

I think the best thing a family teaches you is togetherness...
The festive season brings the "good" air around somehow...and the morning feels "just right" somehow...
You get this nice warm feeling inside...as if its a new life...a new beginning...
Like a fresh new plant...looking sky up...chasing its destiny....

Far away in the sunshine are my highest aspirations. I may not reach them, but I can look up and see the beauty, believe in them and try to follow where they lead...

I was thinking about why these festivals are celebrated...its a time for you to relax a bit....sit and look around...get back to old threads...friends and relatives...more than anything else...
Aaaahhh....and i am loving that feeling....

Noticed this thing the other day....


IDEA mobile launched itself in MUMBAI a few months back...and i spotted two of their campaign posters...both at extremes to each other...
First...i think the concept of you becoming a MUMBAIKAR just by buying an IDEA SIM itself  is hideously pathetic!!
Second...well...there is no need for a second...What were they thinking in the FIRST place!!!
LOL

The other campaign was about having a safe MUMBAI...they providing a HELPLINE number for Train suspected baggages and rescue work...
As if the present numbers dont provide service or they dont work!
HUH???
Seriously...WHAT WERE THEY THINKING???

Actually...after trying to really "think" what they were thinking (omg....so much thinking went into this post! LOLzz) I came to a conclusion that the first "MUMBAIKAR" campaign was to target all the outsiders who have settled in mumbai cashing in on the hue and cry created by Raj Thackerey and  the other POLICE HELPLINE campaign is cleverly targeted at the actual mumbai residents showing how much IDEA is concerned about their safety...
Goddd...Companies will do ANYTHING for business these days!!

What an IDEA???
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